Campaigns & Analytics

Run outbound lead campaigns, track batch performance, and A/B test agent scripts from the client dashboard.

Lead batches

Import CSV leads per agent under Agents → Leads. Each import creates a lead batch you can target for outbound dialing and SMS follow-up.

  • POST /dashboard/agents/leads/import — CSV upload (server-side)
  • POST /dashboard/agents/{id}/campaign — start outbound campaign for a batch
  • GET /dashboard/agents/{id}/lead-batches — list batches and stats

SMS follow-up campaigns

After calls complete, queue SMS templates to recent callers or an entire lead batch (requires Telnyx configured in admin).

  • POST /dashboard/sms-campaigns — create campaign (target_mode: recent_calls or lead_batch)
  • POST /dashboard/sms-campaigns/{id}/send — send batch

Script A/B variants

Add weighted script variants on an agent to split traffic and compare completion rates.

  • GET /dashboard/agents/{id}/script-variants
  • POST /dashboard/agents/{id}/script-variants — name, weight, system_prompt

Variant completed_count increments automatically when calls finish.

Analytics

View usage, call volume, and campaign stats in the dashboard Usage and Analytics panels. Webhook events (call.ended, call.analyzed) feed external BI tools.